当城市品牌与产业融合共生设计策略研究——以武汉光谷为例

• 作者： 郑刚强 ¹ 王振鹏 ² 孙薇 ³
• 作者单位：
  1.  武汉理工大学

  2.  武汉理工大学

  3.  武汉理工大学
• 提交时间：2024-08-29

摘要: 目的 理清城市品牌与产业的相互作用关系，构建以产业为依托，品牌为推力的融合共生战略设计。方法　通过定性研究和理论分析，运用对比、归纳等方法，探明城市品牌与产业融合共生的策略机制，并结合武汉光谷的案例进行深化。
结论　城市品牌作为城市高度凝练的缩影与前进方向，品牌文化的注入将为城市产业带来无形的竞争力；而产业的形成又为城市品牌提供价值要素，促进城市品牌的体验。因此把握好产业与城市品牌的融合共生是关键路径，两者互相借力，互相推动，共同推动城市长期的稳定性以及可持续发展。

Abstract: Objective: Clarify the interaction between city brand and industry, and build a symbiotic strategy design with industry as the backbone and brand as the driving force. Method: Through qualitative research and theoretical analysis, the interaction mechanism of city brand and industry integration and symbiosis is explored by using
comparison and induction methods. Conclusion: As a highly condensed epitome of the city and the way forward, the injection of the brand culture will bring intangible competitiveness to the city industry; while the formation of the industry will provide value elements for the city brand and promote the experience of the city brand. Therefore, the key path is to grasp the integration and symbiosis of industry and city brand, and the two will lend each other strength and promote each other to jointly promote the long#2;term stability and sustainable development of the city.

• 分类： 艺术学 >> 设计艺术学
• 稿件状态： 已在期刊出版
期刊名称： 《当代美术家》 2023年 第2期
• 引用： PSSXiv:202409.00116 (或此版本 PSSXiv:202409.00116V1)
  DOI:10.12451/202409.00116V1
  CSTR:32012.36.PSSXiv.202409.00116
• 推荐引用方式： 郑刚强,王振鹏,孙薇.当城市品牌与产业融合共生设计策略研究——以武汉光谷为例.当代美术家,2023(2).[PSSXiv:202409.00116V1] (点此复制)