基于用户评价的短视频平台红色档案资源传播效果研究——对“探影局档案”抖音号的实证分析

• 作者： 李  健 ¹ 陈艳红 ¹
• 作者单位：
  1.  湘潭大学公共管理学院
• 提交时间：2024-07-22

摘要: 作为新媒体头部平台的抖音已成为红色档案资源传播的重要场域。文章通过对“探影局档案”抖音号用户 评价数据进行因变量和自变量分析发现，短视频平台红色档案资源传播引起了用户对问题的“发现和聚焦”、对行动的 “改进和优化”以及对记忆的“反思和升华”，总体传播效果良好。实现这一效果的主要原因可以归为：低语境叙事降低 文化门槛、交互式传播唤起身份认同、滴灌式教育实现精神赓续。短视频的制作还可从红色档案资源创作形式上追求多 样、红色档案资源样态选择上追求多元、红色档案资源叙事内容上追求多面等维度着手，进一步提升短视频平台红色档 案资源的传播效果。

Abstract: As a top platform of new media, Douyin (Tiktok) has become an important field for the dissemination of red archive resources, and through the analysis of dependent variables and independent variables on the user evaluation data of the Douyin account "Film Discovery Bureau Archives", it is found that the dissemination of red archive resources on the short video platform has guided users to "discover and focus on" problems, "improve and optimize" actions, and "reflect and sublimate" memories, and the overall communication effect is good. The main reasons for achieving this effect can be attributed to: low-context narratives that lowered cultural thresholds, interactive communication that evokes identity recognition, and long-term education that achieves spiritual continuity. In the future, the creation of short videos can also start from the dimensions of pursuing diversity in the form of red archive resources creation, pursuing diversity in the selection of red archive resources patterns, and pursuing multi-faceted narrative content of red archive resources, so as to further improve the communication effect of red archive resources on short video platforms.

• 分类： 信息资源管理 >> 档案学
• 稿件状态： 已在期刊出版
期刊名称： 《档案与建设》 2023年 第11期
• 引用： PSSXiv:202408.00542 (或此版本 PSSXiv:202408.00542V1)
  DOI:10.12451/202408.00542
  CSTR:32012.36.PSSXiv.202408.00542
• 推荐引用方式： 李  健,陈艳红.基于用户评价的短视频平台红色档案资源传播效果研究——对“探影局档案”抖音号的实证分析.档案与建设,2023(11).[PSSXiv:202408.00542V1] (点此复制)