从破圈到长青：苏州丝绸档案传播的叙事机制与优化路径

• 作者： 刘   芮 ¹ 谭必勇 ² 王   琦 ²
• 作者单位：
  1.  中国人民大学信息资源管理学院

  2.  山东大学历史学院
• 提交时间：2024-08-14

摘要: 文章立足于档案叙事视域，基于提出问题—分析问题—解决问题的思路，从叙事逻 辑、叙事主体、叙事资源、叙事内容、叙事方式和叙事受众六个维度阐述苏州丝绸档案传播的叙事 机制。而后，从本土与国际接轨的失调、参与主体与需求的错位、数据形态与价值的脱嵌、内容形 态与结构的失衡、媒介融合与定位的脱节、用户黏性与参与的失序六个层面分析丝绸档案传播存 在的问题。最后，从树立批判意识开展本土实践、多元主体参与共建共享共赢、运用数据方法挖掘 数据价值、强化叙事结构提升沉浸体验、深化媒介融合打造故事宇宙、实现供需平衡增强用户黏性 六个层面提出建议。

Abstract: Based on the archival storytelling perspective, this paper analyzes the storytelling mechanisms in the dissemination of Suzhou silk archives in six dimensions: narrative logic, narrative subject, narrative resources, narrative content, narrative mode, and narrative audience, based on the idea of posing problems, analyzing problems, and solving problems. Subsequently, the issues of the dissemination of Suzhou silk archives are examined from six dimensions: the dissonance between local and international convergence, the mismatch between the participating subjects and their needs, the dislocation of data form and value, the imbalance between content form and structure, the disjunction between media integration and positioning, and the disorder between user stickiness and participation. Finally, suggestions are proposed at six levels: establishing critical consciousness, carrying out local practice, engaging multiple subjects, fostering sharing and a win-win situation, applying data methods to explore data value, strengthening narrative structure, enhancing immersive experience, deepening media fusion, creating a storytelling universe, and achieving a balance between supply and demand to enhance user stickiness.

• 分类： 信息资源管理 >> 档案学
• 稿件状态： 已在期刊出版
期刊名称： 《档案与建设》 2024年 第7期
• 引用： PSSXiv:202408.01261 (或此版本 PSSXiv:202408.01261V1)
  DOI:10.12451/202408.01261
  CSTR:32012.36.PSSXiv.202408.01261
• 推荐引用方式： 刘   芮,谭必勇,王   琦.从破圈到长青：苏州丝绸档案传播的叙事机制与优化路径.档案与建设,2024(7).[PSSXiv:202408.01261V1] (点此复制)