农村电商赋能农民增收的路径研究

• 作者： 黄燕 ¹
• 作者单位：
  1.  江苏旅游职业学院
• 提交时间：2024-09-13

摘要: 农村电商发展促进农村经济发展，成为农民收入增长的推动力。农村电商发展为农村提高了信息的有效供给，提供了更多就业创业的机会，转变了农产品的交易方式，促进了农业深层次变革。本文分析农村电商发展现状，可见农村电商促进了农产品销售规模的提升，既促进了乡村旅游交易规模的增长，也促进了农业产业链的延长，支持农民增收的成效显著。但农村电商发展在农业品牌建设、农村场景打造、农民网商培育等方面存在诸多挑战，据此本文提出农村电商赋能农民增收的路径：加强特色农产品品牌建设，发展“电商+特色农产品”模式；加强乡村场景打造，发展“电商+乡村旅游”模式；加强农民网商培育，发展“电商+能人带动”模式。

Abstract: The development of rural e-commerce has promoted growth in the rural economy, serving as a driving force for increasing farmers' income. The development of rural e-commerce has enhanced the availability of information for rural areas, created more opportunities for employment and entrepreneurship, revolutionized the trading of agricultural products, and promoted in-depth reforms in the agriculture sector. The analysis of the development status of rural e-commerce in this paper reveals that rural e-commerce has signifi cantly contributed to scaling up the sales of agricultural
products; it has not only facilitated the expansion of rural tourism transaction volumes but also extended the agricultural industry chain, achieving remarkable results in supporting farmers to increase their income. However, the development of rural e-commerce faces challenges in building agricultural brands, creating rural scenes, and cultivating farmers into e-commerce merchants. Therefore, this paper proposes the paths of rural e-commerce empowering farmers to increase their income: enhancing the branding of characteristic agricultural products and developing the "e-commerce + characteristic agricultural products" mode; strengthening the creation of rural scenes and developing the "e-commerce + rural tourism" mode; fostering the cultivation of farmers into e-commerce merchants and developing the "e-commerce + talent driving" mode.

• 分类： 农林经济管理 >> 农业经济管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第13期
• 引用： PSSXiv:202409.01170 (或此版本 PSSXiv:202409.01170V1)
  DOI:10.12451/202409.01170
  CSTR:32012.36.PSSXiv.202409.01170
• 推荐引用方式： 黄燕.农村电商赋能农民增收的路径研究.中国商论,2024(13).[PSSXiv:202409.01170V1] (点此复制)