全渠道零售模式的现状与发展前景

• 作者： 陈佳 ¹
• 作者单位：
  1.  奥乐齐(中国)投资有限公司
• 提交时间：2024-09-13

摘要: 本文深入剖析了全渠道零售模式的现状，揭示了其普及程度、实施效果、行业应用及市场竞争态势。随着信息技术的不断发展，全渠道零售模式在全球范围内得到广泛推广，显著提升了企业效益和市场竞争力。不同行业在全渠道零售模式的应用中展现出各自特色，市场竞争也日趋激烈。然而，全渠道零售模式仍面临数据安全、消费者信任等挑战。综上所述，全渠道零售模式展现出强大的发展潜力，但也需应对诸多挑战。

Abstract: This paper provides an in-depth analysis of the current situation of the omni-channel retail model, shedding light on its popularity, implementation effect, industry application, and market competition situation. With the rapid development of information technology, the omni-channel retail model has been widely promoted worldwide, signifi cantly enhancing the effi ciency and market competitiveness of enterprises. Diff erent industries showcase distinct characteristics in the application of the omni-channel retail model, leading to a rise in intense market competition. However, the omnichannel retail model still faces challenges such as data security and consumer trust. To sum up, the omni-channel retail model shows strong development potential, but it also needs to navigate various challenges.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第14期
• 引用： PSSXiv:202409.01186 (或此版本 PSSXiv:202409.01186V1)
  DOI:10.12451/202409.01186
  CSTR:32012.36.PSSXiv.202409.01186
• 推荐引用方式： 陈佳.全渠道零售模式的现状与发展前景.中国商论,2024(14).[PSSXiv:202409.01186V1] (点此复制)