中国跨境电商平台“速卖通”在西班牙的发展现状分析

• 作者： 冯学宇 ¹ 杜金姗 ¹ 郭诗雨 ¹ 李佳岳 ¹ 张宁宁 ¹
• 作者单位：
  1.  吉林大学
• 通讯作者： 张宁宁 
• 提交时间：2024-09-13

摘要: 近年来，跨境电商的发展如火如荼。随着新兴贸易方式在我国对外贸易中占比不断增加，跨境电商已成为外贸高质量发展的新引擎。速卖通作为我国最大的B2C类跨境电商平台，积极探索西班牙市场，将其作为布局欧洲市场的窗口，并取得了显著成效。本文将采用PEST—SWOT分析法，对比跨境电商巨头亚马逊，分析速卖通的内外部影响因素及发展现状，总结其在西班牙发展的成功经验，并借此为中国跨境电商平台开拓海外市场提供参考。

Abstract: In recent years, the development of cross-border e-commerce has been in full swing. With the increasing proportion of this emerging trade mode in China’s foreign trade, cross-border e-commerce has become a new engine for the high-quality development of foreign trade. As the largest B2C cross-border e-commerce platform in China, AliExpress has actively explored the Spanish market as a window to lay out the European market, and has achieved remarkable results. The paper uses PEST-SWOT analysis to compare the cross-border e-commerce giant Amazon, analyzes the internal and external influencing factors and development status of AliExpress, summarizes its successful experience in the Spain market, and serves as a reference for China’s cross-border e-commerce platforms to explore overseas markets.

• 分类： 应用经济学 >> 国际贸易学
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第12期
• 引用： PSSXiv:202409.01483 (或此版本 PSSXiv:202409.01483V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.12.040
  CSTR:32012.36.PSSXiv.202409.01483
• 推荐引用方式： 冯学宇,杜金姗,郭诗雨,李佳岳,张宁宁.中国跨境电商平台“速卖通”在西班牙的发展现状分析.中国商论,2024(12).[DOI:10.19699/j.cnki.issn2096-0298.2024.12.040] (点此复制)