贵州特色农产品的电商推广：乡村旅游电子商务平台的机遇与挑战

• 作者： 陈晓钰 ¹
• 作者单位：
  1.  茅台学院
• 提交时间：2024-09-20

摘要: 本文研究如何通过电子商务推广贵州的特色农产品，重点关注乡村旅游电子商务平台带来的机遇与挑战。本文强调了贵州在农村地区的不发达和贫困问题，以及通过电子商务促进当地农产品销售的潜力，同时分析了在电商平台上推广贵州农产品的策略，并探讨了如何克服相关挑战，以促进区域经济发展和农民收入的增加。本文还考虑了乡村旅游对推动贵州特色农产品销售的作用，以供参考。

Abstract: This paper discusses how to promote Guizhou’s characteristic agricultural products through e-commerce, with a focus on the opportunities and challenges brought by rural tourism e-commerce platforms. The paper emphasizes the underdevelopment and poverty issues in rural areas of Guizhou, as well as the potential of promoting local agricultural product sales through e-commerce. At the same time, strategies for promoting Guizhou’s agricultural products on e-commerce platforms were analyzed, and possible ways to overcome related challenges to promote regional economic
development and increase farmers’ income were discussed. This paper also considers the role of rural tourism in promoting the sales of Guizhou’s characteristic agricultural products.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第11期
• 引用： PSSXiv:202409.01650 (或此版本 PSSXiv:202409.01650V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.11.026
  CSTR:32012.36.PSSXiv.202409.01650
• 推荐引用方式： 陈晓钰.贵州特色农产品的电商推广：乡村旅游电子商务平台的机遇与挑战.中国商论,2024(11).[DOI:10.19699/j.cnki.issn2096-0298.2024.11.026] (点此复制)