消费者购买进口商品的诱因、认知与行为关系研究——以购买进口宠物食品为例

• 作者： 田钊颖 ¹ 郑恩琦 ¹ 李嘉 ¹
• 作者单位：
  1.  北京农学院
• 通讯作者： 李嘉 
• 提交时间：2024-09-20

摘要: 近年来，随着我国经济的快速增长及国民收入不断增加，养宠人群逐渐壮大，推动了宠物市场的兴起和蓬勃发展。其中，宠物食品市场作为宠物产业链的重要组成部分，呈现快速增长的态势。然而，目前我国宠物食品市场中进口宠物食品仍占较大比例，尤其是高端品牌依然是外资品牌占主导，从消费者角度来看，消费者更倾向购买进口宠物食品，这中间也存在一定程度的盲目追求外国品牌现象。如果想要提高国产宠物食品品牌竞争力和知名度，扩大市场份额，就有必要深入研究影响消费者购买进口宠物食品的购买诱因、消费者对进口宠物食品的认知及购买行为的关系。通过梳理宠物食品、购买诱因、认知与购买行为的相关文献，并进行归纳总结，以期为后续的深入研究工作提供有价值的借鉴，从而便于后续工作的顺利开展。

Abstract: In recent years, with the rapid growth of China’s economy and the continuous increase in national income, the pet-owning population has gradually expanded, driving the rise and vigorous development of the pet market. Among this, the pet food market, as an important part of the pet industry chain, is growing rapidly. However, in the current Chinese pet food market, imported pet food, especially high-end brands, is still dominated by foreign brands. From the consumer’s perspective, there is a preference for purchasing imported pet food, and to some extent, a blind pursuit of foreign brands. To enhance the competitiveness and brand awareness of domestic pet food and expand market share, it is necessary to thoroughly study the factors infl uencing consumers’ motivations for purchasing imported pet food, their perceptions of these products, and their purchasing behaviors. By reviewing and summarizing the literature related to pet food, purchasing
motivations, perceptions, and purchasing behaviors, this research aims to provide valuable insights for subsequent in-depth studies and facilitate the smooth progress of future work.

• 分类： 工商管理学 >> 企业管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第11期
• 引用： PSSXiv:202409.01671 (或此版本 PSSXiv:202409.01671V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.11.074
  CSTR:32012.36.PSSXiv.202409.01671
• 推荐引用方式： 田钊颖,郑恩琦,李嘉.消费者购买进口商品的诱因、认知与行为关系研究——以购买进口宠物食品为例.中国商论,2024(11).[DOI:10.19699/j.cnki.issn2096-0298.2024.11.074] (点此复制)