大运河国家文化公园的文旅融合动能研究

• 作者： 杨宇 ¹
• 作者单位：
  1.  中国计量大学
• 提交时间：2024-10-14

摘要: 文旅融合是国家文化公园战略的四大目标之一，也是大运河高质量开发建设的重要途径，有利于展示大运河文化底蕴，并融入时代和社会需求，推动地区联动发展。在大运河文旅资源和特色内涵分析的基础上，本文提出了大运河文旅融合动能爆发的若干途径，并深入挖掘文化遗址，打造特色文旅品牌和文创产品，与乡村振兴战略相融合，积极探索“大运河+X”的文旅开发方向，创新文化旅游开发模式，促进大运河文化旅游的深度融合和持续上升。

Abstract: The integration of culture and tourism is one of the four major goals of the construction of national cultural parks, as well as an important way for the high-quality development and construction of the Grand Canal. It is conducive to showcasing the cultural heritage of the Grand Canal, integrating with the needs of the times and society, and promoting regional coordinated development. On the basis of analyzing the cultural and tourism resources and distinctive connotations of the Grand Canal, several approaches to the explosive momentum of cultural and tourism integration in the Grand Canal are proposed. Cultural relics are deeply delved into to create distinctive cultural and tourism brands and products. By integrating with the rural revitalization strategy, the paper also actively explores the “Grand Canal + X” direction of cultural and tourism development and innovate cultural and tourism development models to promote the deep integration and continuous rise of cultural and tourism in the Grand Canal.

• 分类： 工商管理学 >> 旅游管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第6期
• 引用： PSSXiv:202410.01782 (或此版本 PSSXiv:202410.01782V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.06.079
  CSTR:32012.36.PSSXiv202410.01782
• 推荐引用方式： 杨宇.大运河国家文化公园的文旅融合动能研究.中国商论,2024(6).[DOI:10.19699/j.cnki.issn2096-0298.2024.06.079] (点此复制)