乡村振兴战略下农产品跨境电商发展路径分析

• 作者： 孙明玮 ¹
• 作者单位：
  1.  中国国际贸易促进委员会安丘市支会机关
• 提交时间：2024-10-15

摘要: 乡村振兴战略下，农产品跨境电商具有重要发展价值。随着全球经济一体化的加速，农产品跨境电商市场规模不断扩大，同时面临产品质量和安全、物流配送和售后服务、品牌建设和市场推广、政策支持和法律法规等问题。基于此，本文从提升农产品质量和安全水平、优化物流配送和售后服务体系、打造农产品跨境电商品牌、创新农产品跨境电商模式、完善政策支持和法律法规体系等方面探讨农产品跨境电商的发展路径，助力农产品跨境电商持续快速地高质量发展。

Abstract: It is of great value to develop cross-border e-commerce of agricultural products under the rural revitalization strategy. With the acceleration of global economic integration, the market scale of such cross-border e-commerce continues to expand. Meanwhile, the cross-border e-commerce of agricultural products also faces challenges related to product quality and safety, logistics distribution and after-sales services, brand building and marketing, and policy support and laws and regulations. Based on this, the article discusses the development path of agricultural product cross- border e-commerce from various aspects, such as improving the quality and safety level of agricultural products, optimizing the logistics distribution and after-sales service systems, creating agricultural product cross-border e-commerce brands, innovating agricultural product cross-border e-commerce models, and improving policy support and regulatory systems, so as to help the sustainable, rapid, and high-quality development of the cross-border e-commerce of agricultural products.

• 分类： 应用经济学 >> 国际贸易学
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第5期
• 引用： PSSXiv:202410.02377 (或此版本 PSSXiv:202410.02377V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.05.034
  CSTR:32012.36.PSSXiv.202410.02377
• 推荐引用方式： 孙明玮.乡村振兴战略下农产品跨境电商发展路径分析.中国商论,2024(5).[DOI:10.19699/j.cnki.issn2096-0298.2024.05.034] (点此复制)