南路边茶制作技艺“非遗”文化国际传播现状与进路

• 作者： 李守林 ¹ 徐挺 ¹ 彭裕红 ¹
• 作者单位：
  1.  雅安职业技术学院
• 通讯作者： 彭裕红 
• 提交时间：2024-05-08

摘要: 南路边茶制作技艺是世界茶文化发源地四川省雅安市特有的传统制茶技艺，是人类非物质文化遗产。文章基于社会传播理论，对南路边茶制作技艺当前的国际传播进行了系统分析，认为其存在主体缺位、渠道有限、内容不足、对象不明以及语言和文化障碍等问题。针对上述问题，提出了明确传播主体、统筹传播事务，制定传播战略、构建传播体系，拓展传播渠道、更新表达方式，突出语言差异、扩大传播范围，培养传播人才、破除传播障碍，精选传播内容、避免文化误解等一系列措施，以求改进南路边茶制作技艺的国际传播。为深化中外文明交流互鉴，提高其国际知名度，进而提高相关产品的国际认可度和销售量提供理论依据。

Abstract: The Southern Route Dark Tea Processing Technique is a traditional tea making technique in Ya’an，Sichuan Province, the birthplace of tea culture in the world. It is an intangible cultural heritage of human beings. Based on the theory of social communication, this paper makes a systematic analysis of the current international communication of Southern Route Dark Tea Processing Technique, and believes that there are problems such as the absence of organizers, limited channel, insufficient content, unclear object and language and cultural barriers. In view of the above problems, put forward a series of measures to improve the international communication of Southern Route Dark Tea Processing Technique. It provides a theoretical basis for deepening the exchanges and mutual learning between Chinese and other civilizations, improving their international visibility, and then the international recognition and sales of related products.

• 来自： 李守林
• 分类： 新闻传播学 >> 传播学
• 稿件状态： 已投稿期刊
• 引用： PSSXiv:202405.00450 (或此版本 PSSXiv:202405.00450V1)
  DOI:10.12451/202405.00450
  CSTR:32012.36.PSSXiv.202405.00450
• 推荐引用方式： 李守林,徐挺,彭裕红.南路边茶制作技艺“非遗”文化国际传播现状与进路.哲学社会科学预印本平台:https://zsyyb.cn/abs/202405.00450.[PSSXiv:202405.00450V1] (点此复制)