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农村题材电视剧《去有风的地方》中“新农人”形象的符号建构

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The Symbolic Construction of the Image of "New Farmers" in the Rural Theme TV Drama <Meet Yourself>

摘要: 乡村振兴战略背景下,农村题材电视剧成为展示和传播乡村文化的重要媒介。“新农人”作为助力新农民、新农村和新农业发展的生力军,出现在大众的视野之中。对农村题材电视剧《去有风的地方》中“新农人”形象的建构进行分析,从皮尔斯符号学理论出发,通过身份符号建构、环境符号建构和仪式符号建构等方面探析农村题材电视剧中“新农人”形象是如何建构,传递丰富的文化意义和社会价值。

Abstract: Under the background of rural revitalization strategy, rural themed TV dramas have become an important medium for showcasing and disseminating rural culture. New farmers, as the driving force behind the development of new farmers, new rural areas, and new agriculture, have emerged in the public’s vision. An analysis is conducted on the construction of the image of the "New Farmers" in the rural themed TV drama " Meet Yourself". Starting from Pierce’s semiotic theory, this study explores how the image of the "New Farmers" is constructed in rural themed TV dramas through the construction of identity symbols, environmental symbols, and ritual symbols, conveying rich cultural significance and social value.

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[V1] 2024-07-03 17:10:00 PSSXiv:202407.00112V1 下载全文
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