《黑神话：悟空》跨文化传播策略与路径研究

• 作者： 王强春 ¹
• 作者单位：
  1.  四川传媒学院融合媒体学院
• 提交时间：2024-09-02

摘要: 《黑神话：悟空》的成功不仅依赖于其高质量的内容打造，更在于其在全球化背景下，巧妙运用多主体、多平台、多维度的跨文化传播策略，实现了广泛的文化传播与深度认同。通过精准的传播渠道选择与网络构建，这款游戏不仅在全球市场中取得了显著的商业成功，还在文化传播上树立了新的标杆，成为中国文化全球传播的重要案例。本研究采用定量与定性相结合的方法，全面分析游戏作为文化传播媒介的独特优势，为解决当前过场游戏如何做好跨文化传播提供理论依据。解决路径包括进一步加强技术创新与文化表达融合，探索更具互动性和沉浸感的文化传播模式。此外，推动游戏与文旅产业深度融合，抓住全球化与数字化带来的机遇，实现从“文化出海”到“文化共创”的战略转型，为全球文化传播发现更好的策略与路径。

Abstract: The success of "Black Myth: Wukong" not only relies on its high-quality content creation, but also on its clever use of multi-subject, multi-platform, and multi-dimensional cross-cultural communication strategies in the context of globalization, achieving a wide range of cultural Communication and deep identification. Through precise selection of communication channels and network construction, this game not only achieved significant commercial success in the global market, but also set a new benchmark in cultural communication and became an important case in the global communication of Chinese culture. This study uses a combination of quantitative and qualitative methods to comprehensively analyze the unique advantages of games as a cultural communication medium, and provide a theoretical basis for solving current intercultural communication problems in cut-scene games. Solutions include further strengthening the integration of technological innovation and cultural expression, and exploring more interactive and immersive cultural communication models. In addition, promote the deep integration of games and cultural tourism industry, seize the opportunities brought by globalization and digitalization, realize the strategic transformation from "cultural export" to "cultural co-creation", and discover better strategies and paths for global cultural communication.

• 来自： 王强春
• 分类： 新闻传播学 >> 传播学
• 稿件状态： 未投稿
• 引用： PSSXiv:202409.00222 (或此版本 PSSXiv:202409.00222V1)
  DOI:10.12451/202409.00222
  CSTR:32012.36.PSSXiv.202409.00222
• 推荐引用方式： 王强春.《黑神话：悟空》跨文化传播策略与路径研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202409.00222.[PSSXiv:202409.00222V1] (点此复制)