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“一带一路”背景下哈萨克斯坦与我国跨境电商发展的对策研究

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A Study on the Countermeasures for the Development of Cross-border E-commerce between Kazakhstan and China under the Background of Belt and Road Initiative

摘要: 哈萨克斯坦是我国的友好邻邦和全面战略伙伴,是“一带一路”的首倡之地,也是中欧(中亚)班列国际物流的必经之地。全面了解哈萨克斯坦跨境电商的市场特点,为促进中哈双方跨境电商高质量发展,实现互利共赢,具有重要的现实意义。本文从跨境电商发展的物流条件、金融数字化、市场主体、消费需求四个方面详细分析了哈萨克斯坦跨境电商发展的现实基础,通过互联网使用人数、平台企业、物流配送等方面的快速发展提出了未来哈萨克斯坦跨境电商发展的市场前景,在此基础上,本文还提出了中国与哈萨克斯坦跨境电商合作的对策建议,以期为政府、企业等相关部门决策提供参考。

Abstract: As a friendly neighbor and comprehensive strategic partner of China, Kazakhstan is the initiator of the“Belt and Road” initiative and a must-pass for China Railway Express trains. It is of great practical significance to have acomprehensive understanding of the market characteristics of cross-border e-commerce in Kazakhstan in order to promote high-quality development of cross-border e-commerce between China and Kazakhstan and achieve mutual benefit and win-win results. This paper analyzes the realistic foundation of cross-border e-commerce development in Kazakhstan
from four aspects: logistics conditions, financial digitalization, market players and consumer demand. It explores the rapid development of the number of Internet users, platform enterprises, logistics and distribution and other aspects, highlighting the future cross-border e-commerce market prospects in Kazakhstan, Additionally, this paper puts forward some countermeasures and suggestions on the cross-border e-commerce cooperation between China and Kazakhstan, which can provide reference for the decision-making of the government, enterprises and other relevant departments.

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[V1] 2024-09-06 13:43:48 PSSXiv:202409.00620V1 下载全文
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