《黑神话：悟空》游戏IP赋能文旅融合发展研究

• 作者： 王强春 ¹
• 作者单位：
  1.  四川传媒学院融合媒体学院
• 提交时间：2024-09-10

摘要: 《黑神话：悟空》作为国产首款3A游戏，在文旅融合发展中取得里程碑式的成功。游戏IP通过数字技术将中国传统文化元素与现代游戏设计深度结合，丰富了游戏的文化内涵，拓展了文旅产业的边界，为文化遗产数字化保护和创新开辟出新的路径。借助强大的文化传播力和市场吸引力，游戏IP将传统文化元素融入游戏中，以增强传统文化的吸引力。游戏IP通过数字化呈现中国传统文化和创新叙事重塑文旅品牌，同时推动地方经济、文化发展。然而，文旅融合面临文化商业化和产业链整合的挑战，亟需从强化政策扶持、提升服务质量等方面来实现文化传承与经济效益双赢。随着数字技术的深入应用，游戏IP将为文化传播和文旅产业的可持续发展提供动力。

Abstract: As the first domestic 3A game, "Black Myth: Wukong" has achieved milestone success in the integration of cultural and tourism. Game IP deeply combines Chinese traditional cultural elements with modern game design through digital technology, enriches the cultural connotation of the game, expands the boundaries of the cultural and tourism industry, and opens up a new path for the digital protection and innovation of cultural heritage. With the help of strong cultural communication power and market appeal, game IP integrates traditional cultural elements into the game to enhance the appeal of traditional culture. Game IP reshapes the cultural and tourism brand through digital presentation of Chinese traditional culture and innovative narrative, while promoting local economic and cultural development. However, the integration of cultural and tourism faces the challenges of cultural commercialization and industrial chain integration, and it is urgent to achieve a win-win situation of cultural inheritance and economic benefits from aspects such as strengthening policy support and improving service quality. With the in-depth application of digital technology, game IP will provide impetus for the sustainable development of cultural communication and cultural and tourism industries.

• 来自： 王强春
• 分类： 新闻传播学 >> 传播学
• 稿件状态： 未投稿
• 引用： PSSXiv:202409.01076 (或此版本 PSSXiv:202409.01076V1)
  DOI:10.12451/202409.01076
  CSTR:32012.36.PSSXiv.202409.01076
• 推荐引用方式： 王强春.《黑神话：悟空》游戏IP赋能文旅融合发展研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202409.01076.[PSSXiv:202409.01076V1] (点此复制)