Practical Research on Sports Consumption and City Brand Construction in Zhaoqing City under the New Pattern of Double Cycle
摘要: 本文旨在探究双循环新格局下肇庆市体育消费与城市品牌建设的相互关系。首先,阐述了在新发展格局下,体育消费和城市品牌建设对肇庆城市发展的关键作用,明确了研究目的,即通过实证分析来支持城市发展战略。其次,本文详细探讨了肇庆市体育消费现状,包括市场规模、发展趋势和城市品牌建设的评估,以及两者之间的互动机制,如经济效益和社会影响力的提升。最后,实证研究采用多元数据来源和统计分析方法,结果显示体育消费对城市品牌建设具有显著影响。研究指出,体育消费对肇庆城市品牌建设具有积极影响,而城市品牌反过来又推动了体育消费市场的增长。
Abstract: This paper aims to explore the mutual relationship between sports consumption and city brand construction in Zhaoqing within the context of the double circulation. First of all, the research background section expounds the key role of sports consumption and urban brand construction in the urban development of Zhaoqing in the new development pattern, and clarifi es the research purpose to bolster the urban development strategy through empirical analysis. Then, the paper discusses in detail the current situation of sports consumption in Zhaoqing city, including the evaluation of market size, development trend and city brand construction, as well as the interaction mechanism between these factors, such as the improvement of economic benefi ts and social infl uence. The empirical study uses multiple data sources and statistical analysis methods, and the results show that sports consumption has a signifi cant infl uence on urban brand building. The study concludes that the sports consumption has a positive impact on the brand construction of Zhaoqing city, while the city’s brand also stimulates the expansion of the sports consumption market.
[V1] | 2024-10-18 15:10:49 | PSSXiv:202410.02435V1 | 下载全文 |
1. 机器人应用对产业链创新链融合的影响研究 | 2024-10-29 |
2. 陕西经济高质量发展的水平测度、障碍诊断与地区差异 | 2024-10-28 |
3. 激励还是约束:双重环境规制与区域绿色经济发展 ——基于绿色技术创新的中介作用分析 | 2024-10-28 |
4. 工业集聚对县域产业绿色高质量发展的空间溢出效应研究 ——来自长江三峡生态经济走廊的证据 | 2024-10-28 |
5. 互联网监管是否更加有效?——不同监管工具下惩罚机制推进企业降碳的效果与实施边界研究 | 2024-10-28 |