双循环新格局下体育消费与城市品牌建设实证研究——以广东省肇庆市为例

• 作者： 刘鹰 ¹ 王群英 ¹
• 作者单位：
  1.  广东理工学院体育学院
• 提交时间：2024-10-18

摘要: 本文旨在探究双循环新格局下肇庆市体育消费与城市品牌建设的相互关系。首先，阐述了在新发展格局下，体育消费和城市品牌建设对肇庆城市发展的关键作用，明确了研究目的，即通过实证分析来支持城市发展战略。其次，本文详细探讨了肇庆市体育消费现状，包括市场规模、发展趋势和城市品牌建设的评估，以及两者之间的互动机制，如经济效益和社会影响力的提升。最后，实证研究采用多元数据来源和统计分析方法，结果显示体育消费对城市品牌建设具有显著影响。研究指出，体育消费对肇庆城市品牌建设具有积极影响，而城市品牌反过来又推动了体育消费市场的增长。

Abstract: This paper aims to explore the mutual relationship between sports consumption and city brand construction in Zhaoqing within the context of the double circulation. First of all, the research background section expounds the key role of sports consumption and urban brand construction in the urban development of Zhaoqing in the new development pattern, and clarifi es the research purpose to bolster the urban development strategy through empirical analysis. Then, the paper discusses in detail the current situation of sports consumption in Zhaoqing city, including the evaluation of market size, development trend and city brand construction, as well as the interaction mechanism between these factors, such as the improvement of economic benefi ts and social infl uence. The empirical study uses multiple data sources and statistical analysis methods, and the results show that sports consumption has a signifi cant infl uence on urban brand building. The study concludes that the sports consumption has a positive impact on the brand construction of Zhaoqing city, while the city’s brand also stimulates the expansion of the sports consumption market.

• 分类： 应用经济学 >> 区域经济学
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第19期
• 引用： PSSXiv:202410.02435 (或此版本 PSSXiv:202410.02435V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.19.084
  CSTR:32012.36.PSSXiv.202410.02435
• 推荐引用方式： 刘鹰,王群英.双循环新格局下体育消费与城市品牌建设实证研究——以广东省肇庆市为例.中国商论,2024(19).[DOI:10.19699/j.cnki.issn2096-0298.2024.19.084] (点此复制)