短视频在大学生中“风行”：原因透视、潜在风险与破解之道

• 作者： 李丽 ¹
• 作者单位：
  1.  天津大学马克思主义学院
• 提交时间：2024-07-11

摘要: 摘 要：作为当前最具吸引力、传播力和影响力的传播媒介，短视频因“短平快”的媒介属性，视觉化的表达形式，社交化的内容生产方式契合了大学生的心理需要、认知规律和表达诉求，在大学生群体中“风行”。需要警惕的是，短视频“去中心化”的传播结构，“泛娱乐化”的传播内容和网络“亚文化”传播取向，极易对大学生的政治认同、价值取向和精神状态造成负面影响，引发大学生思想政治教育潜在风险。新时代新征程上，高校思想政治教育工作者运用短视频开展网络思想政治教育，应从提高思想认识、树立阵地意识、提升媒介素养和转变话语方式四个层面有效应对。
 

Abstract: Absrtact: as the most attractive, spreading and influential media, short video is characterized by its short, flat and fast media, its visual expression, the social content mode of production meets the psychological needs, cognitive rules and expression demands of college students, and is “Popular” among college students. We should be alert to the short video“Decentralized” transmission structure, “Pan-entertainment” and the dissemination of content and network“Sub-culture” dissemination orientation, it is easy to have a negative impact on the political identity, value orientation and mental state of college students, causing potential risks of ideological and political education. In the new era and on the new journey, the ideological and political educators in colleges and universities use short videos to carry out ideological and political education on the Internet, it should be dealt with effectively from four aspects: improving ideological awareness, setting up position consciousness, improving media literacy and changing discourse mode.

• 来自： 李丽
• 分类： 马克思主义理论 >> 思想政治教育
• 稿件状态： 未投稿
• 引用： PSSXiv:202407.00520 (或此版本 PSSXiv:202407.00520V1)
  DOI:10.12451/202407.00520
  CSTR:32012.36.PSSXiv.202407.00520
• 推荐引用方式： 李丽.短视频在大学生中“风行”：原因透视、潜在风险与破解之道.哲学社会科学预印本平台:https://zsyyb.cn/abs/202407.00520.[PSSXiv:202407.00520V1] (点此复制)