老年人智慧助餐服务平台的市场环境分析与经营策略

• 作者： 曾悦 ¹ 黄雨驰 ¹ 屈雨薇 ¹ 杨佩鸿 ¹
• 作者单位：
  1.  湖南财政经济学院
• 提交时间：2024-09-23

摘要: 随着我国老龄人口的增多和生活水平的提升，老年人助餐服务需求越来越大，老年助餐点随之增多，为老年人智慧助餐服务平台带来新的机遇。湖南省作为中部地区的核心城市，老龄化程度高出全国平均水平，老年助餐点的建设保持高速增长态势，老年助餐服务需求大，对全国其他地区建设老年人智慧助餐服务平台具有一定的借鉴作用。首先，本文通过实地访谈详细了解湖南省老年助餐点及存在的问题；其次，通过信息归纳与问卷调查得出平台供给端与需求端发展现状；再次，基于SWOT-波特五力模型对平台市场环境进行分析；最后，文章得出老年人智慧助餐服务平台在湖南省仍有较大发展空间，但同时存在市场竞争较为激烈的结论，并提出相关的经营策略：扩大合作规模，快速抢占市场；发挥自身优势，应对各方威胁；顺应政策支持，降低人力成本；完善服务体系，提升技术水平等，以供参考。

Abstract: As China's elderly population grows and living standards improve, the demand for meal assistance services for seniors is increasing. This demand has led to more meal assistance service spots, creating new opportunities for smart meal assistance service platforms. Hunan Province, a central hub in China, has a higher aging rate than the national average. The rapid rise in meal assistance service spots for seniors reflects a significant demand, offering valuable insights for developing smart meal assistance platforms in other regions. This study first conducted field interviews to understand the current state and challenges of meal assistance spots in Hunan Province. Then, we assessed the development status of the platform's supply and demand through data synthesis and surveys. Finally, using the SWOT and Porter’s Five Forces models, we analyzed the platform's market environment. The findings indicate substantial growth potential for smart meal assistance platforms in Hunan Province, despite intense market competition. Recommended strategies include expanding cooperation to quickly capture market share, leveraging strengths to address threats, complying with policy support to reduce labor costs, and enhancing service systems and technology.

• 分类： 公共管理学 >> 社会保障
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第10期
• 引用： PSSXiv:202409.02092 (或此版本 PSSXiv:202409.02092V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.10.071
  CSTR:32012.36.PSSXiv202409.02092
• 推荐引用方式： 曾悦,黄雨驰,屈雨薇,杨佩鸿.老年人智慧助餐服务平台的市场环境分析与经营策略.中国商论,2024(10).[DOI:10.19699/j.cnki.issn2096-0298.2024.10.071] (点此复制)