摘要: 文章从理念契合、过程嵌入和体系协同三个维度解析全媒体生态与红色文化传播之间的内在逻辑关系,并通 过调研发现,当前综合档案馆红色文化传播在资源基础、传播媒介、参与主体和传播效果四个方面同全媒体生态要求尚有 差距,最后提出未来红色文化传播路径,即借全息媒体助力红色文化资源多元叙事、借全程媒体助力红色文化传播介质多 样、借全员媒体助力红色文化传播主体“翻转”、借全效媒体助力红色文化传播精准覆盖。
Abstract: The article examines the intrinsic logical relationship between the whole media ecology and the dissemination of red culture across three dimensions: conceptual alignment, process integration, and system collaboration. The research reveals that there are still discrepancies between the current culture dissemination in comprehensive archives and the demands of the whole media ecology in four areas: resource foundation, dissemination media, participants, and dissemination impact. It proposes the future path for red culture dissemination that includes using holographic media to aid in the diverse narration of red culture resources, employing full-process media to assist in diversifying red culture dissemination media, utilizing all-staff media to facilitate a “flip” in the main body of red culture dissemination, and applying full#2;effect media to aid in precise coverage of red culture dissemination.
[V1] | 2024-07-19 17:29:55 | PSSXiv:202408.00581V1 | 下载全文 |
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