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复杂信息环境下用户信任对图书馆影响力作用的影响因素探析

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Analysis of the Influencing Factors of User Trust on Library Impact in a Complex Information Environment

摘要: 摘 要:【目的/意义】当前图书馆工作重点已经从资源主导向服务创新转移,用户关系成为图书馆研究的重点问题之一。信任作为用户关系的研究重点,探究其与图书馆影响力的作用关系,可以为图书馆价值和影响力的提升提供新的视角。【方法/过程】通过梳理现有文献,将图书馆服务情景下的用户信任划分为认知信任、情感信任、制度信任并构建测量指标,同时利用图书馆影响力评估标准构建图书馆个人影响力测量指标。基于客户关系生命周期理论和SOR模型构建用户信任与图书馆个人影响力作用的关系模型,并提出二者影响关系的问题假设。在此基础上设计量表进行问卷调查和数据收集,然后采用结构方程建模方法对数据进行分析和关系验证。【结果/结论】研究发现:1.用户信任对图书馆个人影响力存在显著正向作用;2.用户信任可以通过影响用户使用意愿与用户使用行为实现对个人的影响;3.用户信任对用户使用意愿的影响高于用户使用行为。【创新/价值】1.基于量化分析建立用户信任对图书馆影响力作用的影响关系;2.提出复杂信息环境下图书馆更应该重视用户情感信任的研究。

Abstract: Abstract: [Purpose/Significance] At present, the focus of library work has shifted from resource construction to service innovation, and user relationship has become one of the key issues in library research. As the research focus of user relationship, exploring the relationship between trust and library’s personal impact can provide a new perspective for improving library’s impact. [Method/Process] By combing the existing literature, the user trust in the library service scenario is divided into cognitive trust, emotional trust and institutional trust, and the measurement indicators are constructed. At the same time, the measurement indicators of library personal impact are constructed by using the library impact evaluation standards. Based on the customer relationship life cycle theory and SOR model, this paper constructs the relationship model between user trust and library personal impact, and puts forward the hypothesis of the relationship between them. On this basis, a questionnaire survey and data collection are designed, and then the data are analyzed and verified by structural equation modeling. [Result/Conclusion] The study found that: 1. User trust has a significant positive effect on the personal impact of the library; 2. User trust can influence the individual by influencing the user’s use intention and user’s use behavior; 3. User trust has a higher influence on the user’s use intention than the user’s use behavior. [Innovation/Value] 1. Establish the impact relationship of user trust on the impact of libraries based on quantitative analysis; 2. It is proposed that in the information age, libraries should pay more attention to the study of user emotional trust.

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[V1] 2024-09-24 19:27:42 PSSXiv:202409.02036V1 下载全文
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